Gumi, a Japanese gaming and blockchain company, is moving deeper into digital finance by starting an XRP-based treasury. The company announced that it has bought 2.5 billion yen, equivalent to about $17 million, worth of XRP, a decision approved at its recent board meeting. With this step, Gumi shows its stronger focus on using blockchain technology for financial services and faster, cheaper cross-border payments. Building on Earlier Bitcoin Investments This is not Gumi’s first step into the digital assets space. Sometime this year, the company bought 1 billion yen, which equal to about $6.7 million worth of Bitcoin (BTC). Instead of simply holding it, Gumi deployed the top coin into staking protocols such as Babylon. This helped the company earn profits while also growing its treasury reserves. With Bitcoin, Gumi discovered how digital assets can support both making money and expanding the business. With XRP joining Bitcoin in its portfolio, it plans to build a second pillar of its blockchain strategy. Together, these assets can give Gumi more financial strength and a stronger position in blockchain-based payment systems. Gumi to Strengthen Role in Cross-Border Payments with XRP As announced , the company said the focus is on XRP’s role in remittances and liquidity networks, where it powers fast and low-cost international payments. By holding and using XRP, Gumi aims to strengthen its presence in the cross-border payments ecosystem. At the same time, the Tokyo-based game studio wants to grow its role in blockchain-based financial services and strengthen its place in global payment and liquidity networks. Gumi’s largest shareholder, SBI Holdings, has already invested in XRP, showing that both companies share the same vision for digital assets. Japan’s digital finance sector is also moving closer to using XRP more widely. Ripple’s recent launch of the RLUSD stablecoin in Japan supports this trend, making XRP both a source of liquidity and a long-term asset. Gumi Bets on Bitcoin and XRP for Future Growth By adding both Bitcoin and XRP to its treasury, Gumi is strengthening its blockchain business model and aiming to increase long-term company value. The firm plans to build up its XRP holdings step by step between September 2025 and February 2026. It also plans to use XRP in its financial operations during this period. The company will track asset performance every quarter and share any major impact on earnings. This move is part of a bigger trend not only in Japan and Asia but also around the world, as more companies add digital assets to their balance sheets to diversify and prepare for the future. Reportedly, China’s Linklogis has partnered with the XRP Ledger to improve global supply chain finance. Gumi’s strategy signals that it sees blockchain not just as a tool for gaming but as a core part of its financial future. The post Gumi Strengthens Blockchain Strategy with $17M XRP Treasury appeared first on TheCoinrise.com .
