Cryptocurrency exchange BTCC has unveiled its first sports sponsorship deal by naming Jaren Jackson Jr., Memphis Grizzlies forward and 2023 NBA Defensive Player of the Year, as its global brand ambassador. The agreement signals BTCC’s growing interest in expanding crypto’s presence in mainstream culture by partnering with a high-profile athlete who exemplifies consistency, discipline, and forward thinking, values the company says have shaped its 14-year history in the digital asset space. “Jaren brings authenticity, consistency, and a championship mindset, values that mirror what we’ve built at BTCC over the past 14 years,” said Aaryn Ling, Head of Branding at BTCC. “We’re not here for hype, we’re here for substance, and Jaren’s personality and traits embodies all that as a sporting, cultura,l and lifestyle icon. We welcome Jackson to the BTCC family and are excited for what is to come!” Known for his elite shot-blocking ability and leadership on the court, Jackson Jr. has also built a strong presence off the court with a passion for music, fashion, and creative expression. The partnership with BTCC seeks to reflect that multidimensional identity—combining professional sports, culture, and next-generation finance in a broader effort to connect with global audiences. “I’m very excited to join the BTCC family. They’re not just another crypto brand; they’ve been in it for over a decade, and that kind of consistency means something to me. I’ve always believed in doing the work, staying disciplined, and thinking long term, whether that’s in basketball or building your future. Partnering with a platform that shares that mindset is a natural step for me, and I look forward to this journey,” said Jackson Jr. BTCC plans to use the collaboration to launch fan engagement initiatives, highlight core platform features such as futures trading and copy trading, and develop original content that offers a closer look at Jackson Jr.'s journey both on and off the court. Through these efforts, the company aims to bridge the gap between professional athletes and the evolving crypto landscape. At the heart of the campaign is a shared commitment to security, focus, and long-term strategy. BTCC emphasizes that its platform enables users to explore the world of digital assets with confidence, while Jackson Jr. continues to lead on the court and inspire fans around the world. To celebrate the new partnership, BTCC will host a trading competition featuring a significant prize pool and exclusive signed merchandise from Jackson Jr. Further details will be released via BTCC’s official website and X account . Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
